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Stuff I've learned

Uptrak Digest

Learnings on getting found, converting visitors into bookings, and automating manual busywork. Written for clinics and small businesses.

LATEST POSTS

Visual metaphor showing a magnet and nails, representing lead generation and the core work of a Sydney conversion specialist.

Oct 22, 2025

SEO

Lead Magnets 101 | A Crash Course on Lead Magnets

Learn how to use lead magnets to earn trust, capture leads, and close faster.

Visual metaphor showing a magnet and nails, representing lead generation and the core work of a Sydney conversion specialist.

Oct 22, 2025

SEO

Lead Magnets 101 | A Crash Course on Lead Magnets

Learn how to use lead magnets to earn trust, capture leads, and close faster.

Visual metaphor showing a magnet and nails, representing lead generation and the core work of a Sydney conversion specialist.

Oct 22, 2025

SEO

Lead Magnets 101 | A Crash Course on Lead Magnets

Learn how to use lead magnets to earn trust, capture leads, and close faster.

Foot beside ‘Mind the Gap’ line on Sydney platform, used as metaphor for bridging discovery and conversion.

Oct 17, 2025

SEO

Bridging the Void Between “Discovered” and “Booked” with the CDMP

Most prospects don’t book on first visit. The consumer decision making process shows how to stay top of mind until they do.

Foot beside ‘Mind the Gap’ line on Sydney platform, used as metaphor for bridging discovery and conversion.

Oct 17, 2025

SEO

Bridging the Void Between “Discovered” and “Booked” with the CDMP

Most prospects don’t book on first visit. The consumer decision making process shows how to stay top of mind until they do.

Foot beside ‘Mind the Gap’ line on Sydney platform, used as metaphor for bridging discovery and conversion.

Oct 17, 2025

SEO

Bridging the Void Between “Discovered” and “Booked” with the CDMP

Most prospects don’t book on first visit. The consumer decision making process shows how to stay top of mind until they do.

CTA Image

READY WHEN YOU ARE

Hand your digital mess to someone who knows what to do with it.

Fill in a short form about your business and your current setup for a free consult and actionable SEO fix hitlist.

CTA Image

READY WHEN YOU ARE

Hand your digital mess to someone who knows what to do with it.

Fill in a short form about your business and your current setup for a free consult and actionable SEO fix hitlist.