DIGITAL STUDIO · SYDNEY
COMMON PROBLEMS
Your expertise isn't the bottleneck.
Your digital toolstack is.
Services
Here are some of the ways I help my partners.
CLINIC GROWTH
Grow your clinic without working more hours.
One partner running your whole growth, from the strategy roadmap to the ongoing work across all four pillars.
Get found. Local SEO, Google Business Profile and Google Ads that put you in front of patients searching nearby.
Convert. A website built to turn those visits into booked appointments.
Keep and reactivate. Email that brings patients who already know you back in.
Run without you. Automation that handles the reminders, follow-ups and admin behind the scenes.
CONVERSION-OPTIMISED WEBSITES
Modern Websites that engage and convert
Framer websites and conversion design that earn the click instead of just looking good.
Custom Framer & Webflow website builds
Conversion-focused page design and copy
Booking flows, enquiry forms, and tracking setup
AI & AUTOMATION
Automate the repeatable stuff.
AI systems and workflow automation that quietly handle the admin you've been doing manually.
Claude-powered workflows for content, reporting, and research
Booking, follow-up, and review automation
Custom tools built for your specific weekly admin
VIP DAYS
Smash through your Digital 'To Do' list
AI systems and workflow automation that quietly handle the admin you've been doing manually.
Claude-powered workflows for content, reporting, and research
Booking, follow-up, and review automation
Custom tools built for your specific weekly admin
About
Hi, I'm Alex Kelso
If you're reading this, the digital side of your business is probably causing you stress. Maybe it's a website that needs some love, or a Google Business Profile that isn't showing up. Either way, I'm waging there's a pile of digital admin you've been putting off for months.
Uptrak is a one-person studio out of Sydney. I'm not an agency. I don't bill overheads, and my philosophy is empowerment.
I run my business lean with two dozen Claude agents working around the clock. When the work calls for a human touch, I lean into my close network of impact-driven designers, marketers, photographers, and videographers.
My job is to install low-touch systems that run your digital infrastructure quietly in the background, give you visibility over what's working, and stay reachable when the next tech hurdle hits.
13 Years experience in online sales
$10M+ sales revenue generated
100+ Websites & eCommerce stores launched
60+ clients served
PROJECTS
how it works
Need a hand?
Step 1
Get in touch
Book a call or send me an email. Tell me a bit about your business and what's not working. I'll get cracking on a free SEO audit.
Step 2
Meet Up (20 mins)
I'll audit your site before we meet, then walk you through what I found in a 20 minutes virtual call. No matter what, you'll leave that meeting with a checklist of low-hanging fruit SEO & website wins.
Step 3
Kick it off
If we're a good fit, I'll send a proposal within a day or two of our meeting. Sign off and we'll lock in your project or retainer and get cracking.
Contact
Let’s Talk
Reach out for inquiries, collaborations, or just to say hello. We're eager to connect!