HOW I WORK
Hey, I'm Kelso. I run Uptrak as a one-person Sydney studio, powered by a team of AI I've built and trained on the work. You get senior strategy and hands-on delivery from one person, with no agency overhead to pay for.
Whatever we make, I hand over with video training, so you own it and never end up locked in or left in the dark. Below are the five areas I can help with, so start wherever you need a hand first.
Conversion-Centric Web Design
Websites
A website that does the selling for you.
Plenty of business websites look the part and still don't bring in any work. They sit there like a digital brochure while you do all the convincing. I build sites that earn their keep, turning the visitors you already get into booked enquiries.
I build them in focused sprints, with a fixed scope and a finish line agreed before we start. A simple one-pager can be ready in a day, and a larger site over a couple of weeks. No open-ended timelines, no agency runaround.
Everything's built in Framer, so it's quick to launch and easy to run yourself. When your site goes live I hand over the keys with video training, so you're never stuck waiting on someone else to change a phone number.
What I can do
Build a fast, conversion-focused website
Rebuild a tired or slow-loading site
Sharpen your message and page layout
Set you up to manage it yourself
SEO
Get found by the people already searching for you.
When someone nearby searches for what you do, there's often a competitor sitting at the top of Google, catching customers who should be finding you. The demand's already there. You're just not in front of it yet.
Local SEO changes that. I give every service you offer and every area you cover its own place to be found, sort out your Google Business Profile, and fix what's quietly holding your rankings back. Each piece makes the next one stronger, which is why I call it the SEO Flywheel.
And it's an asset you own that keeps working, instead of ads that stop the day you stop paying. You get updates in plain English, and because I train your team as we go, you can run it in-house in time, with or without me.
What I can do
Fix what's holding your rankings back
Build service and suburb pages
Optimise your Google Business Profile
Report progress in plain English
Local SEO
Your own AI team
AI Systems
Put a team of AI assistants to work on the busywork.
Plenty of owners I work with are still doing admin at nine at night, long after everyone's gone home. The follow-ups, the reminders, the monthly report rebuilt by hand. None of it needs your training or your judgement. It just needs doing, and you're the one left to do it.
I teach you to build your own AI systems, made of two parts.
A second brain that holds how your business runs, and;
a team of named AI assistants that put it to work.
They draft your emails in your voice, chase the people who've gone quiet, and catch what's falling through the cracks. It's the same setup that lets me run Uptrak as a one-person studio.
This is hands-on coaching. You build it with me, on your own work, so you own it and understand it, rather than renting access to someone else's tool. If you're not technical, that's fine. I walk you through the parts that look intimidating, and you keep every prompt and note we make.
What I can do
Build your own second brain
Set up a team of AI assistants
Take admin and follow-up off your plate
Learn to run and extend it yourself
VIP Days
Hand me the job you keep putting off, done in a day.
There's a digital job that's been sitting on your list for months. The broken form, the slow page, the landing page you started and never finished. It never reaches the top, because something more urgent always does.
A VIP Day is on-demand support for exactly that. You book a focused block of my time, we agree the one outcome on a short call, and I get it done while you keep running the business. No drawn-out project, no agency, no account manager.
And it's not only for websites. It works for most digital jobs, from SEO and Google Ads to analytics and automation. If a focused day can move it, bring it, and you'll finish with it handled and a Loom walkthrough so your team can run it from there.
What I can do
Fix what's broken, slow or outdated
Build a landing page or new section
Set up tracking or a simple automation
Clear the backlog in one focused day
VIP Days
A growth partner for clinics
Growth
One partner to own your whole growth, month after month.
Some owners don't want another one-off project. They want one person to take the whole growth side off their plate and keep it moving forward. That's what the growth partnership is.
It starts with a Digital Strategy Roadmap, a deep look at your business, your market and your numbers, with a clear, prioritised plan for what to do and in what order. From there I run that plan in focused sprints across local SEO, Google Ads, email and the automation behind them, working on whatever will do the most for you first.
It's built first for clinics, then for professional services firms and a handful of small businesses that want to grow without simply working more hours. You own everything I build, with the training to run it in-house, so you're never left depending on me to keep it going.
What I can do
Map a prioritised growth plan
Run your local SEO and Google Ads
Bring back past customers with email
Automate the admin behind it all
Contact
Let’s Talk
Reach out for inquiries, collaborations, or just to say hello. Looking forward to hearing from you.