Establishing a market-entry consultancy online

Frank needed a professional online presence to showcase his expertise and engage clients, and a solution he could manage himself. We helped him formalise his services, then built a clean one-page site to serve as a central hub.

Project at a glance

• Industry: Market-entry consulting Helping international food and beverage brands enter the Chinese market.

• Platform: Wix Built in Wix so Frank could manage and update the site independently.

• Scope: Brand & site Branding strategy, copy, one-page build, training and a post-launch SEO audit.

• Result: Launched in under a week Built and launched in less than a week, meeting the need for a fast, professional solution.

Client Overview

Before building his website, Frank Li approached TSPM Studio for support in creating a professional online presence to showcase his expertise and streamline client engagement. He had a clear vision and needed a fast, user-friendly solution he could self-manage. This project aimed to save time, enhance credibility, and support the growth of THC Limited Enterprises.

Client: TBC Enterprises (TBCE), founded by Frank Li
Focus: Specialising in market entry consultation for international brands, with a particular focus on Food & Beverage (F&B) companies, while also catering to other industries.

Key Target Audiences:

1. International Brands: Businesses aiming to enter the Chinese market, particularly in F&B, but also in other sectors.

2. Strategic Partners: Retailers, distributors, and supply chain stakeholders seeking expert guidance to align with China’s market dynamics.

3. Government and Trade Organisations: Institutions fostering economic collaboration between Australia and China, benefiting from TBCE’s extensive experience and network.

Core Services:

1. Strategic Consultation & Advisory

2. Networking Facilitation & Partnerships

3. Commercial Development & Execution

4. Regulatory Compliance

5. Market Entry & Commercialisation

Project Goals

1. Establish Clean, Professional and Scalable Online Presence: Create a simple yet professional website to serve as a central hub for TBCE information.

2. Define and Formalise Core Services: Clearly outline the services TBCE offers, making it easier for potential clients to understand how it can help them.

3. Highlight Work Through Visual Storytelling: Incorporate media and examples to visually showcase the brands TBCE has promoted in China, demonstrating expertise across different mediums and channels.

4. Streamline Client Engagement: Provide a platform where leads can quickly learn about TBCE’s value proposition, reducing the need for lengthy in-person discussions.

5. Enable Self-Management: Build the site on a platform TBCE could manage independently, supported by training and documentation to ensure ease of use.

What We Did

Phase 1: Strategy & Content

1. Consultation, Branding Strategy Development: Worked closely with TBCE to formalise its service offerings, including defining features, benefits, and USPs.

2. Design inspiration: held comprehensive design & styling workshop to gather feedback and direction on design, styling, branding, imagery, colours, typefaces to concisely define TBC Limited's Visual Identity.

3. Content Writing: Wrote all website content, tailored to TBCE’s target audiences and designed to clearly communicate its expertise and value proposition.

Phase 2: Design & Build

1. Initial Design Concepts

   • Using Wix and Framer, created multiple design concepts, refining the final choice with TBCE.

2. Building the Website

   • Developed a simple one-page website integrating free stock images to visually enhance storytelling and showcase TBCE’s value.

Phase 3: QA & Launch

1. Final Adjustments and Quality Assurance: Conducted QA checks, testing links, grammar, and responsiveness across desktop, tablet, and mobile.

2. Post-Launch Support

   • Delivered step-by-step guides and video-recorded documentation to empower TBCE to self-manage its website.

   • Built custom step-by-step support guides for TBC to follow on how to use Wix post-launch leveraging Layerpath guides.

3. SEO Audit: Performed a post-launch SEO audit to optimise the site and ensure full functionality.

Results and Feedback

The website was built and launched in less than a week, meeting TBCE’s need for a fast, professional solution.

Lessons Learned

This project highlighted the power of simplicity and speed in web design, especially for small businesses. Helping TBCE define its service offerings was a rewarding experience, as it created a clear foundation for long-term growth and engagement.

Final Reflections

This project was a reminder of how even simple websites can deliver immense value. By helping TBCE define its services and present them professionally, we created a platform that positions the business for future growth.

If you’re ready to elevate your business with a professional and impactful website, TSPM Studio is here to help. Let’s make your vision a reality.